Hey there!
I’m Tracy Gunn.
Welcome to my world! I’m an entrepreneur, speaker, investor, and, yes, ‘The Candy Lady.’ My journey started with a dream and a candy store, and today, I’m building an empire that spans consulting, real estate, and retail. Here, you’ll find my story, my work, and the lessons I’ve learned along the way.
“If you’ve got big dreams and a bigger drive, you’re in the right place. I’m here to show you that with the right plan, you can make things happen—one sweet step at a time.”
Follow Along
About Tracy Gunn
The Story & the Spirit
Hi, I'm Tracy Gunn—a serial entrepreneur, investor, speaker, and, of course, “The Candy Lady.” I started with a dream and a single candy store, and today, I’m intentionally building my empire. I’m here to share my journey and help you build the life and business you’ve always wanted. With a clear target, determination, and a little fun, anything is possible.
"If I can build an empire including candy stores and consulting, so can you. It all starts with a plan—and the courage to see it through.”
18+
Years Experience
What we offer
Consulting & Speaking Engagements
Ready to transform your business?
Through one-on-one consulting and dynamic speaking engagements, I help small business owners like you create actionable plans that lead to real results. I’ve walked the path and know the pitfalls and the power plays—and now, I’m here to share them with you.
"Transform your business with proven strategies.
Learn from someone who’s been where you are and can help you get where you want to go.”
My ongoing projects..
Investments & Real Estate Ventures
From candy stores to real estate, I believe in creating lasting value. My investments and real estate ventures are extensions of my entrepreneurial vision—diversifying, growing, and building wealth. I share how to make smart moves and build something solid for the future.
“Opportunities are everywhere when you know where to look.
Let’s uncover them together and start building your legacy.”
My foundation...
The Candy Lady: Retail & Relatability
My candy stores are more than just shops—they’re a testament to how anyone can start from scratch - even during difficult times - and build a brand. As ‘The Candy Lady,’ I connect with my community, share daily smiles, and create life long memories. Come experience the sweetness for yourself.
“It’s not just about candy—it’s about connection. Business can be serious, but we can have fun too!”
Business and Beyond
Business Consulting
Ready for a change?
Get your life back and take your business to the next level with tailored consulting services.
I provide actionable insights and strategies to help small business owners build a solid foundation, scale up, and achieve lasting success and profitable exit.
Speaking Topics
Inspire your audience with engaging and impactful keynote presentations.
I cover topics like entrepreneurship, resilience, exit planning, and leadership, providing practical advice and motivation to spark real change.
Real Estate Investing
Unlock the potential of real estate with smart investment strategies.
I share how we are navigating the market, finding lucrative opportunities, and building wealth through real estate.
Candy Stores
From concept to community connection, I’ve built successful candy stores that are about more than just sweets.
Learn how to create a brand that resonates, engages, and drives loyalty - no matter in person or online.
Entrepreneurial Mentorship
Guidance from someone who’s been there. I offer one-on-one mentorship to help aspiring entrepreneurs turn their ideas into reality, overcome challenges, and find success in their journeys.
Wealth Building Strategies
Building wealth isn’t just about working hard—it’s about working smart.
I share strategies to help you diversify your income streams, invest wisely, and create a financial legacy for your future.
Community Engagement & Branding
Building a brand is more than just business—it’s about connecting with your community.
I help entrepreneurs build brands that reflect their values and create lasting, meaningful connections with their audience.
Workshops &
Group Training
From small group sessions to workshops, I provide training that empowers teams and individuals.
Learn essential business skills, sharpen your entrepreneurial mindset, and gain tools to thrive in today’s competitive market.
Follow the Journey of Business and Beyond
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Testimonial
What They Say
My business had been listed with a broker for months and I had zero interest. Tracy & her team got me an offer within a week and for 10% more than the broker said it was worth"
Sarah - Salon Owner
As a small business owner, it can be challenging to grow without stretching resources thin, but this collaboration allowed me to expand my services, improve the customer experience, and significantly increase foot traffic. I’m thrilled with the results so far and can’t wait to see where our partnership takes us next!"
Jeanette - Boba Shop Owner
I just couldn't see a way out, other than to liquidate. Tracy gave me the roadmap I needed and now I have a management team in building value "
Jim - Services Company